EE Earnedge
Check your fit
Earnedge : Digital Income Systems

Giving you the EDGE you need to EARN online.

See the training See the system Check if you're fit for our ads
What we offer

Three ways we give you the edge to earn online.

01Skill
Training

Digital Marketing Program

Become a digital marketing expert.

A 12 week, live, cohort based program.

Format: Weekly live session (60:90 min) + practice assignments
Time commitment: ~3:4 hrs/week (session + practice)
Certification: Awarded on attendance (≥10/12 sessions), all assignments submitted, and capstone project passed

12 weeks Live sessions Certification Capstone project
  1. Foundations of Digital Marketing
  2. Audience Research & Positioning
  3. Content Strategy & Copywriting
  4. Social Media Marketing
  5. SEO Part 1 : Foundations & Keyword Research
  6. SEO Part 2 : On Page, Technical & Local
  7. Paid Advertising Part 1 : Campaign Setup
  8. Paid Advertising Part 2 : Creative & Copy
  9. Paid Advertising Part 3 : Analysis & Scaling
  10. Email Marketing & Automation
  11. Analytics, Funnels & Conversion Optimization
  12. Personal Branding, Freelancing & Capstone
₦150,000One time, full program
or 2 installments of ₦75,000
Enroll now
02Digital
Product

Digital Product Marketing System

Training and done with you resources to build a sellable digital product from what you already know, and market it properly : positioning, sales page, launch assets, automated ad set up, and the funnel that carries it.

Self paced Templates included Launch playbook Automated ad set up
₦25,000Full system access
Get the system
03Meta Ads
Management

Ad Set Up & Management

We set up your ad structure, targeting, creative testing plan, and optimization cycle and run it. This is done for you, hands on your account work to generate consistent sales, so we take on a limited number of businesses at a time.

Done for you Limited intake Fit check required
Scoped after the check below
Check your fit
Inside the training

The 12 week outline.

Live 60:90 min session each week, plus 2:3 hours of practice. Open any week for the detail.

Week 01Foundations of Digital Marketing+
Understand the digital marketing landscape and funnel; set clear goals.
  • Digital marketing vs. traditional marketing
  • The funnel: Awareness → Consideration → Conversion → Loyalty
  • Channel overview: SEO, social, paid ads, email, content
  • SMART goal setting for your business or niche
  • Assignment: Choose a niche; write a goal sheet and funnel sketch.
    • Week 02Audience Research & Positioning+
    Define who you're marketing to, and why they'd buy.
    • Buyer personas: demographics, pain points, motivations
    • Competitor and market research methods
    • Positioning statement and Unique Value Proposition
  • Assignment: Buyer persona doc + competitor snapshot (3 competitors).
    • Week 03Content Strategy & Copywriting+
    Plan content that serves the funnel, and write copy that converts.
    • Content pillars mapped to funnel stages
    • Copywriting frameworks: AIDA, PAS, FAB
    • Writing for captions, ads, landing pages, emails
    • Content calendars and batching workflows
  • Assignment: Write 5 pieces of content across mixed formats.
    • Week 04Social Media Marketing+
    Grow an engaged audience organically on the right platforms.
    • Choosing platforms based on audience
    • Platform specific organic strategies and algorithms
    • Reels, carousels, threads, stories
    • Community management and engagement tactics
  • Assignment: Build a 2 week organic content calendar with captions.
    • Week 05SEO Part 1 : Foundations & Keyword Research+
    Understand how search engines rank content and find the right keywords.
    • How search engines crawl, index, and rank
    • Keyword research: intent, volume, difficulty
    • On page basics: titles, meta descriptions, headers
  • Assignment: Keyword research report : 10:15 keywords, grouped by intent.
    • Week 06SEO Part 2 : On Page, Technical & Local+
    Apply SEO to real content and optimize for local search.
    • Live on page optimization walkthrough
    • Technical SEO: site speed, mobile friendliness, indexing
    • Local SEO: Google Business Profile, reviews, citations
    • Link building fundamentals
  • Assignment: Full on page SEO audit and optimization plan.
    • Week 07Paid Advertising Part 1 : Campaign Setup+
    Set up and structure ad campaigns correctly from the start.
    • Ad account structure: campaign → ad set → ad
    • Meta Ads Manager & Google Ads walkthrough
    • Targeting: interests, lookalikes, retargeting basics
    • Budgeting, bidding, and Meta ad policy compliance
  • Assignment: Full campaign brief : objective, audience, budget, structure.
    • Week 08Paid Advertising Part 2 : Creative & Copy+
    Produce ad creative and copy that drives clicks and conversions.
    • Creative principles: hook, visual hierarchy, CTA placement
    • Writing headlines, primary text, and CTAs
    • Creative testing frameworks
  • Assignment: Design and write 3 ad variations for your offer.
    • Week 09Paid Advertising Part 3 : Analysis & Scaling+
    Read performance data and make informed optimization decisions.
    • Key metrics: CTR, CPC, CPA, ROAS, frequency
    • A/B testing methodology
    • Retargeting funnels; when and how to scale
  • Assignment: Analyze a sample ad report and write optimization recommendations.
    • Week 10Email Marketing & Automation+
    Build and nurture an email list that converts.
    • List building and lead magnets
    • Segmentation strategies
    • Welcome, nurture, and sales/cart recovery sequences
    • Automation tools and deliverability best practices
  • Assignment: Draft a 3 email welcome sequence with a lead magnet concept.
    • Week 11Analytics, Funnels & Conversion Optimization+
    Tie every channel together into a measurable funnel.
    • Setting up GA4 and Meta Pixel
    • Mapping a funnel: lead magnet → offer → upsell
    • Landing page and checkout optimization
    • Customer Lifetime Value and why it matters
  • Assignment: Map a full funnel with metrics to track at each stage.
    • Week 12Personal Branding, Freelancing & Capstone+
    Package your skills professionally and demonstrate mastery.
    • Building a marketing portfolio without prior paid work
    • Freelance and agency basics: pricing, pitching, client management
    • Capstone presentations, certification, and graduation
  • Final project: Present a complete digital marketing plan for a real or mock brand.

    • Certification criteria

    Attend at least 10 of 12 sessions, submit all 11 weekly assignments, and present a passing Week 12 capstone project.

    Enroll in the training
    Ad management fit check

    Are you a fit for us to run your ads?

    Four short questions. We only take on ad management clients who are actually ready for it : this tells us, and you, where you stand.

    Question 1 of 4

    Do you currently sell a product or service?

    Question 2 of 4

    What's your average monthly revenue right now?

    Question 3 of 4

    Do you have a monthly ad spend budget set aside, separate from our fee?

    Question 4 of 4

    How soon do you want ads running?

    Result

    You look like a strong fit.

    You have an offer, some revenue behind it, and budget to put toward ads. That's exactly who we build ad accounts for. Book a short call and we'll scope your campaign.

    Book a call
    Result

    Not quite yet : and that's fine.

    Ad management works best once you've got an offer, some traction, and budget behind it. Right now, the skill training or the digital product system will get you there faster than paid ads would.

    See the training See the digital product system